Virtual ScreenXScreen Conference engaged Indie Week Canada from Feb. 16th-20th.
Kicking off Screen X Screen on February 16th with Indie Week Canada’s founder and CD Baby’s Market Development specialist Darryl Hurs and well-known singer-songwriter, Cree Métis, Aboriginal Partnerships Manager for PTW Energy and CGT Industrial, and the President of the Board of Directors for the Circle for Aboriginal Relations Society, Sandra Sutter https://sandrasutter.com They shared each other’s land acknowledgments starting with Sandra, out in Calgary saying, “on behalf of the Chief Electoral Officer of Alberta and of all persons who work at Elections Alberta, We are gathered here today in an important and sacred place within Treaty 7 and the traditional territories of the Niitsitapi from the Blackfoot Confederacy, including the Siksika, Piikani, and Kainai Nations; the Îyârhe Nakoda of the Chiniki, Bearspaw, and Wesley Nations; and the Dene of the Tsuut’ina Nation. Southern Alberta is also home to the Métis Nation of Alberta, Region 3. Fort Calgary is located where the Bow River meets the Elbow River. This site has long been called Mohkinsstsis by the Blackfoot, as well as Wîchîspa by the Nakoda, and Guts’ists’i by Tsuut’ina.” Followed by Darryl as he shared, “We acknowledge that the land we meet on and now call Toronto has been the site of human activity for more than fifteen thousand years; we are within the treaty lands and claimed the territory of the Mississaugas of the Credit. This land is the traditional territory of many nations, including the Mississaugas of the Credit, Anishinabek, Chippewa, Huron-Wendat, and the Haudenosaunee peoples, and is now home to many diverse First Nations, Inuit, and Métis peoples. We honor and thank all tribes and nations whose land we occupy, and we take this opportunity to thank the original caretakers of this land who are still here.” http://www.indieweek.com
Indie Weekly was co-presented by Indie Week, and Seneca College https://www.senecacollege.ca/media/experts/john-switzer.html with host John Switzer, the Professor and Program Coordinator for Seneca’s School of Creative Arts and Animation, who featured Producing in a Pandemic: Producers on the Technical and Interpersonal Challenges of Remote and “Physically Distanced” Recording. Guest speaker Dale Penner, the driving force behind Paradise Alley Productions https://www.paradise-alley.com has over 25 years of combined production/engineer/mixing and artist development (Nickelback, Matthew Good Band, Econoline Crush, Sass Jordan, long John Baldry, Joey Santiago (Pixies), KD Lang, Helix, Don Amero, Valdy, Loverboy, and Doug and the Slugs), just to name but a few. Dale further mentioned that during the pandemic, he is working with clients using special software called Session Wire http://www.sessionwire.com which promotes remote collaboration, so you can travel less, work faster, expand your reach, as your record, mix, and collaborate live with others anywhere in the world using any recording software. It does all that while enhancing and expanding your production networking when you connect live. Session Wire connects you and your record studio-quality software in 3 easy steps as you integrate seamlessly into your workflow that is superior. Randy Bachman says, ” we will connect the musicians of the world like nothing else before.” Places you in the room with your remote client, to modernize music-making in the 21st century, with high-quality video interfacing, and musicians can use any DAW on either side and record directly to the master DAW (digital audio workstation) which is an electronic device, or application software that is used for recording, editing and producing audio files with high-quality video interface which makes it seem they are just on the side of the glass, as the world just got smaller. Another special guest speaker from Toronto. Derek Hoffman, is a producer/songwriter, and engineer from Fox Sounds http://www.foxsounds.com and he mentioned that he uses Audio Movers software http://www.audiomovers.com which is high-resolution audio with AAC (Advanced Audio Coding-an audio coding standard for lossy digital audio compression designed to be the successor of the MP3 with higher sound quality) or PCM (Pulse Code Modulation and Dolby digital technology refer to different types of digital audio and this is the conventional method for converting analog audio into digital,) that streams audio with multi-channels for mono, stereo, quad, 5.1, and 7.1 surround sound. AAC also supports up to 48 channels, while most MP3 files can handle only two and is widely compatible with but not limited to iOS, … PCM is both an uncompressed and lossless audio format, quite often acting as the source data for creating other audio file types. User-selectable latencies to match internet connection or sync to video chat that enhanced to expand teaching instructions in music education. Works well also as production as you collab with others, stream, mix, or master directly to the DAW, capturing recording with a built-in recorder. It is cost-effective and in real-time anywhere in the world, and a must-have is an Advanced Audio mic $400 but if you have a decent Mic and Pre Amp for $400 that cool too! Canada’s record producer and musician, 8-time Juno nominee, Michael Wojewoda https://mpwmusic.com, won Recording Engineer, and Producer of the Year (Barenaked Ladies, Ashley MacIsaac, Spirit of the West, Great Big Sea, and Buffy Saint Marie), is also the CEO and Chief… actually the only guy, BOP Inc. They talked about how do you make a record when you can’t be in the same room at the same time? How do you accommodate the limitations of sync and audio resolution in a Zoom session? I learned that you can coach and inspire a great performance over the phone. I joined the conversation as top Music Producers discussed their strategies and techniques for pandemic production. Michael mentioned highly about Q-Based software, which uses both Q-Based http://qbaseplus.com and VST Cloud/Transit http://new.steinberg.net/vst-transit and that is the groundbreaking cloud collaboration service that brings together musical talent from all over the world. Virtual Studio Technology (VST) is an audio plug-in software interface that integrates software synthesizers and effects units into digital audio workstations. They can transform your iPad into a mobile music collaboration device, letting you conveniently find collabs. In the world of music cloud collaboration, no matter where you are, no matter what DAW they use, dreams turn into reality that exceeds all your expectations. Connect with musicians and producers you would possibly not meet in real life. you can find new musicians, producers, and singers, that work together in the cloud.
Then at 5 pm, the session Be Present Everywhere was presented by LyricFind, http://www.lyricfind.com, and CAB, and might I add, it was so professionally done, smooth as glass, flowed like a fine wine, rich full of flavor and in-depth detail. Truly learned a lot at this session, thanks so much. They introduced connections, and so many global guest speakers with its host Robert Singerman, the Senior Vice President of International Publishing, and LyricFind joined from his home in New York. What a collective group of fabulous speakers today, mind-blowing! Piyapong Muenprasertdee or known fondly as Py Fungai logged in from Thailand and he is the co-founder/Director Educational, Governmental Overseas Partnership, Fungai Co, Ltd. https://www.fungai.com which is a music and marketing company and affiliated with BMC Bangkok Music City https://bangkokmusiccity.com which is Thailand’s 1st Music Conference and Showcase, and NIA National Innovation Agency partners with Fungjai and NYLON Thailand.
Noemi Planas from Spain is a Network Development Director at WIN Worldwide Independent Network which is an international cooperation of independent market research & polling firms https://winmr.com
Eric de Fontenay, from China, spoke as a founder & CEO of MusicDish LLC China http://www.musicdish.com/mag/?id=12913 which is a creative music agency based in Beijing, focused on producing and promoting live music events across China.
Sarah Guppy is the Chief Operating Officer / Owner Director of Gig Life Pro https://giglifepro.com/consultation Sarah is also a producer, songwriter, artist management, marketing, publicity, radio plugging, venue, music programming, and is the owner of This Much Talent https://thismuchtalentau.com in Brunswick, Australia conference. I learned about different music markets across the Asia Pacific and how to connect with other music industry professionals to help you grow your business.
Mattias Tell is a Manager at Westside Music Sweden which is a small company that works with Indie artists and music businesses that sets up a platform and incorporates 33 independent partners. https://westsidemusicsweden.se
Luciana Pegorer, founder of LPE Productions, a company that holds the brand Delire Musica and is the CEO of Music Trends Brazil Conference which is an immersion into Brazilian music. https://www.trendsbrasilconference.com.br/home-en
Apryl Peredo, is the founder / Artist Manager, Inter Idoru Artist Management out of Tokyo Japan, http://interidoru.wixsite.com/music who also works with mental health sessions there too.
Ariel Hyatt is the founder, of Brooklyn New York’s, Cyber PR, which is an artist development and marketing strategy firm serving musicians and music-related brands. https://www.cyberprmusic.com/
Elia Masawir, is a Managing Director, Big Beards Entertainment, is an award-winning artist management service, https://bigbeards.me/about based in Dubai.
Martin Atkins, is the owner of Chicago based Invisible Records https://martinatkins.bigcartel.com/artist/invisible-records
Adam Lewis is the CEO of Planetary Group which is a boutique music marketing company offering indie publicity, social media marketing, non-commercial & college radio promotion. https://www.planetarygroup.com based in Los Angeles California, USA.
Allison Shaw, was awarded the Top 15 movers and shakers and she is the CEO of Manic Monkee which is a Brand Development firm that is an artist management and marketing consultant out of Los Angeles California. http://www.twitter.com/manicmonkee
Fabian Alsultany has been the Business Development Director for 35 years with Bitfury Surround out of Los Angeles, and BFS is a blockchain-powered ecosystem for the music business. https://www.surround.com/?fbclid=IwAR13ZDgfqrLWzHqj6i2-zyqbzdhuLyNl4P6L7lql4eC0uc9qg0MYNwZtxD8 https://www.linkedin.com/in/alsultany is the SVP of Business Development
Jose Celso Guida is the CEO of CulturaXchange – which is a Sync Agency knowledge and skill-sharing platform https://culturexchange.eu
David McLoughlin is the Director of Brasil Calling which is a promotion and licensing service for Brazilian music. https://brasilcalling.wordpress.com/
Jose Velasquez is the CEO of VELTRAC MUSIC http://veltracmusic.com from Lima, PERU
Darryl Hurs is the founder of Indie Week Canada and is the Director of Market Development Canada with CD Baby based out of Toronto. http://www.indieweek.com
Lina Ugrinovska, is an International Booking, Password Production and she is an educated musician and was raised in the music industry. Lina started working in Password Production, that is a company mainly dealing with artist management, booking, concert promotion, and event management. Its team has many years of music business experience in the territory of R. Macedonia and the territory of Ex-Yugoslavia.
Pedro Suarez, is a CEO at Bunkamericas Digital Media with http://bunkawave.com bunkaradio.com bunkanetwork.com from Colombia.
Tom Truitt was out of New York and is the Partner for Buffkin Baker (MusicRowSearch) which is a global firm that recruits outstanding leaders who impact and transform organizations https://buffkinbaker.com
Tony Boden is a Booking agent, label partner, and consultant at Northern Music/Akela Agency that is an innovative and consulting and management service. https://akelaagency.com http://www.nmclive.co.uk http://dinnerwolves.com
Mike Bell is the co-founder of The New Colossus Festival in New York https://www.newcolossusfestival.com and works for CAB which collects on matters of crucial importance to our members and to advocate on behalf of the radio, television, specialty/pay sectors whose goals of CAB is to represent and advance the interests of its membership in key areas to secure the continued growth of the radio and television industry.
Jonathan Campbell, is now from Toronto and is the Head of Outreach & Strategic Initiatives, Global Toronto/Small World Music which is a new conference/showcase event that engages in, grows, and reflects the diversity and excitement of the music sector, and is affiliated with Folk Alliance too. https://smallworldmusic.com/globaltoronto
Brian Penick is the CEO & Founder of Music Career Map, Inc. which is an educational career development and consultation corporation https://musiccareermap.com
Gigi Johnson is a Transformational Experience Builder, who engages as a keynote speaker on creative and tech change, Advisor on new technologies and business models, and a Futurist on technology impacts on social systems from L.A. and is the President and Co-founder of RETHINK NEXT/ MAREMEL INSTITUTE / AMPLIFY MUSIC https://amplifymusic.org
Larry Heath is an Associate Producer in Sounds Australia https://www.facebook.com/SoundsAustralia now Larry resides in Toronto.
Constantine Roussos is the founder and CEO .MUSIC (DOTMusic) in Greece https://music.us/
Felix Barros is the President of Mustache Music Tech Association that creates technological solutions and provides services through innovation towards improving the music industry based out of Chile. http://www.mustach.cl/en
Majeidah Queen Dolo is the CEO and content Curator at AfroXilla Media https://www.facebook.com/AfroXilla out of New York.
Andrea DaSilva serves as a Senior Trade Policy Analyst and Global Team Leader for Media and Entertainment Industries in the US Department of Commerce, at U.S. Department of Commerce in Washington, DC.
Frederic Aouad is the Chief Revenue Officer at Stay22 https://www.stay22.com
Mike Strano is the founder of ONGEA! Africa https://ongea.africa/about-us, is also MyChoice TV’s cofounder, Business Developer and Regulator Director, and Founding Director of PHAT! Music and Entertainment. His purpose is to transform the creative Industry of Africa, into one that is professional, transparent and profitable for all, and he has built 1 of the best known entertainment companies in Africa.
Bobby Haber is the founding and Managing Director of Mondo NYC and they are celebrating 6 years in 2021 as a pioneering music festival and global business conference. https://www.mondo.nyc out of New York, Oct 12-15, 2021 virtual festival. https://www.mondo.nyc
Peter Astedt is the founder of Dead Frog Records, a founding member of Musichelp which is an umbrella company of several different companies in the music industry and partly owns Scandinavia’s biggest showcase festival Live at Heart. Peter is on the Swedish Independent Music Producers board COM and is from Bangkok Music City http://bangkokmusiccity.com/ The National Innovation Agency NIA, partners with Fungjai and NYLON in Thailand to launch.
Chris Atwell of Northern Power Summitt, now out of Toronto. NPS is a virtual Urban Music conference from Feb 20 to March 20, 2021, http://northernpowersummit.com/
Ioana Mosteanu is an artist and brand partnership business development manager at GUESTHOUSE which is a streaming service for SOUND CITY FESTIVAL in Liverpool UK https://www.soundcity.uk.com
Mark Frieser is in sync putting on virtual events for Sync Summit http://syncsummit.com/mf and marks as an advocate of music, mobile and interactive content, Mr. Frieser is an active public speaker and moderator and is affiliated with events and locations that include: CTIA, Rio Music Buzz https://musically.com/tag/rio-music-buzz MIDEM, TIMM (Japan), and is the one and only music market in Japan that offers Japanese music a platform for overseas expansion and international exchange in the rapidly changing global music industry. The Future Music Forum http://futuresforum.live (Barcelona), FIMPRO (Mexico), BOMM (Colombia), Peace & Love Festival (Sweden), Digital Hollywood, CES, Westway LAB (Portugal) http://syncsummit.com/mf Jordi Puy is from Barcelona from Future Music Forum, https://www.indieweek.com/speaker/jordi-puy and is with world’s first music rights management entity with blockchain technology at its core to ensure our principles of efficiency and transparency with Unison Rights https://www.unisonrights.es/en
Jeff Lieberson is a world-renowned Entertainment Lawyer based out of New York City and is affiliated with Midem. https://jeffreypetersonlaw.ca
Jim Patrick is a lobbyist consultant with LyricFind https://lyricfind.com
This session focused on international collaborations inside the music community and was exemplified by the co-sponsors, speakers, and Screen X Screen, who together and worked for all across the country and language differences for creators, fans, and committed music executives in all areas to facilitate international trade and development. It offered some introductions and connections for all participants in a fast-paced, informative, networking bonanza. It’s a result of 5 years of CAB and Mondo, all with LyricFind support, and 4 years of all of us, including many of the speakers, working closely with Indie Week and with CIMA, and many others,., In a tragic time for too many we come together to celebrate the individuals and organizations, including all Indie Week delegates, who continue to network, learn, move forward, solve problems, work together, beyond any perceived differences, always for the mutual benefit. Chats and direct messages were flowing. Afterward, there was a networking afterparty of breakout rooms.
The Corona Covid-19 pandemic lockdown is so far, going to help develop so many careers more in-house productions. Just wait 5 years and you will see how much is produced, and mixed inside their own projects. So much power for the artist NOW, than ever before, so many options!
Wednesday, February 17
12:00 pm – 1:00 pm We got to FOCUS on BRAZIL: We heard how companies are using online gaming, AL, and blockchain there to boost careers and monetization, all presented by Luciana Pegorer from Trends Brasil Conference https://www.trendsbrasilconference.com.br where we dove into one of the world’s fastest-growing markets, which is supported with a +210M consumer base. Their conference is an immersion into the universe of Brazilian music and the market. Brazil has seen massive growth in streaming and digital music consumption. 2018 IFPI, The International Federation of the Phonographic Industry, is the organization that represents the interests of the recording industry worldwide. It is a non-profit member organization that is registered in Switzerland and founded in Italy in 1933. It has reported revenues of $298.8 million for the country with 70% from streaming. Heard from Carlos Estigarribia? Well he is the Head of Country Management from Avakin Life, https://avakin.com an MMO in the style of Second Life where you can move freely through dozens of settings in a huge world and do anything you want, including interacting with other players from all over the world online gaming platform, that has millions of engaged users that has hosted music concerts within the platform. We also heard from Guilherme Sampaio of Smart Rights https://smartrights.com/ and from organized metadata, works, and recording holder, and how they are protecting music creators interest. Next, we also heard from Fernando Gabriel fulfilled the gap between the music industry and the capital markets as the CEO of STRM. He is a singer, composer, entrepreneur, investor, and now a specialist in diagnosing artistic careers, combining human development and performance, for predictive risk and return analysis through algorithms and technology. https://www.strm.com.br engaged a new approach for the interface between the music capital markets.
1 pm – 2 pm International Tech: Met emerging online tech companies – Fast and furious international tech companies introduced themselves and their companies in areas of VR, AI, Gaming, Rights Management. What an awesome presentation, I learned about Marcus Fitzgerald of Gigmit http://www.gigmit.com your place in the digital artist discovery and booking platform for the music industry. Next, was Christobal Danobeitia of Observator Digital Music Chili http://www.odmc.cl as well, heard from Fabian Rubilar of http://www.electroveja.cl where we learned about using technology to create and interact with audiovisual content. Also heard from Karen Allan of http://www.infinitealbum.io and learned about AI-powered music solution for live streaming that gives you a musical backdrop that fits your content, and your personality. Next, we learned from the co-founder of Ursa Music, Chad Royce, https://www.ursamusic.com/ where we learned that Ursa Music is the only music streaming platform where artists can post content directly alongside their songs and albums, including photos, videos, additional artwork, lyrics, and liner notes. Ursa also brings the global network of industry professionals to the forefront with linkable credits (patent pending), offering an exciting new approach to music discovery. Ursa’s mission to frame artists at the center of the streaming experience giving fans an opportunity to go deeper with the artists they love as they’re listening and redefines what makes a great music streaming platform: not only a place we go to listen but a community for engagement. Heard from Luciana Pegorer http://trendsbrasilconference.com/br and from Canadian-born, Los Angeles-based Songwriter, Record Producer, Music Executive, and Tech Entrepreneur artist, Justin Gray http://iamjustingray.com Last portion we learned from multi-business owner Allison Shaw who is the founder and CEO of https://www.manicmonkee.com which is a brand development, consulting and Artist Development firm. Next, the ever-brilliant conversationalist, Robert Singerman of LyrikFind https://lyricfind.com which is pure genius where you can display lyrics line-by-line, in time with the music, total synchronizing lyrics with music WOW! Heard from Carlos Estigarribia who is the head of Country Management at Lockwood Publishing Ltd https://www.lockwoodpublishing.com out of Rio de Janeiro, Brazil, that is a cross-platform developer producing entertainment software for the mobile and tablet market. It develops and publishes games on PlayStation, iOS, Google Play, Amazon, and the web as the leading independent developers and creators of an online 3D social App for #Android, #iOS, and #Amazon devices., http://www.avakin.com Avakin Life.
2 pm – 4 pm I did not attend. It was a Speed Meeting which is fast and furious in such a short span of time, where you could meet one on one with multiple worldwide companies.
6 pm Meet Ups I did not attend as I had a volunteer meeting shortly after this started. They scheduled meetups with speakers, companies, organizations participating
Thursday, February 18th, 2021, – 12 pm – 1 pm
I learned how to Embrace, engage, and monetize online through lyrics which was presented by LyricFind https://lyricfind.com which artists, songwriters, managers, labels, publishers, media, organizations, conference and platform execs were encouraged to learn how to get their message across in order to reach more people globally and monetize more effectively their own songs, creations, rights, and efforts in collaboration with LyricFind. Learned how to earn more income and make a change by being present everywhere and communicating with an ever-growing audience. Panelists discussed all aspects and presented new opportunities where lyrics can make a difference, expand minds and audiences, and generate increased income across all music revenue streams. Speakers like Anna Bond, the Head of Creative and Partnerships and Director of Business Development at Songtrust which is the world’s largest technology solution for global music royalty collection service and publishing administration https://www.songtrust.com Host Robert Singerman, (SVP International Publishing LyricFind) was joined by Jordi Puy of Unison Rights which is the world’s first music rights management entity with blockchain technology at its core to ensure our principles of efficiency and transparency https://unisonrights.online I learned how to earn more income and make a change by being present everywhere and communicating with an ever-growing audience. Panelists discussed all aspects and new opportunities where lyrics can make a difference, expand minds and audiences, and generate increased income across all music revenue streams.
1 pm – 2 pm Live Streams are big business for all artists from upstarts to global superstars Presented by MIDEM which brings together the region’s movers and shakers and their global peers, to discuss the dynamic music scenes of Argentina, Chile, Colombia, and Mexico. Through a solid programme of panel discussions, network host by David Hazan, who is a Strategic Marketing and Communications Executive, Transformational Leader, and founder of MIDEM and was joined by guest speaker John Petrocelli CEO and Founder, of the leading performance marketing company with an online customer acquisition with Bulldog Media https://www.bulldogmediagroup.com
Ty Roberts is the CEO of FANTRACKS and is a leader and innovator who has worked at the forefront of digital media. From his creative tools and work with artists like David Bowie http://www.jaybirdcom.com/fantracks
Stephen White Chief Executive Officer, StageIt, https://www.stageit.com/ https://www.linkedin.com/in/stephenhwhite Fabrice Sergent Co-Founder, and Managing Partner, Bandsintown https://www.bandsintown.com Reaching 2 years of shelter in place for the US and Canada live stream concert platforms have become the go-to for live music and innovation for the industries more influential live stream executives share the ever-evolving tips and tricks to pulling off a successful event at scale and the role of streaming tech will continue to the play in an event after in-person concert-going is able to resume. I learned about CISA (The Cybersecurity and Infrastructure Security Agency) and how it builds the national capacity to defend against cyber-attacks and works with the federal government to provide cybersecurity tools, incident response services, and assessment capabilities to safeguard the Government, As well, I learned bout Metadata (data that provides information about other data. In other words, it is “data about data”. Many distinct types of metadata exist, including descriptive metadata, structural metadata, administrative metadata, reference metadata, and statistical metadata). I learned that AI (Artificial Intelligence) is a wide-ranging branch of computer science concerned with building smart machines capable of performing tasks that typically require), CC (Creative Commons licenses give a standard way for content creators to grant someone else permission to use their work. YouTube allows creators to mark their videos with a Creative Commons CC BY license). Further learned what it’s all about these live streaming platforms without HQ and Inside the Game Show App Phenomenon is a live game show APP for the retrofuturistic art that is an apt choice for an app that’s been hailed as groundbreaking for updating an improbably old-fashioned format: the live game show! Also, learned that IP stands for Intellectual property rights in a virtual world, same with NORAM & EU. John Petrocelli is a pioneer and is the CEO and founder of Bulldog DM, https://bulldogdm.com/bulldog-team/ and the world’s most experienced live streaming company for premium content. Bulldog DM helps brands, agencies, content owners and platforms deliver impactful live-streamed engagements. shared that AEG has massive brands at $503 Billion and learned bout gamified tipping. John is a certified expert in delivering premium live pioneering digital music. Plus ticket distribution, the forefront of video streaming, and how artists can leverage the platform to deliver a unique experience regardless of scale and what modern audiences expect. John mentioned key elemental insights that all artists and music pros need to know. John was a business Admin grad 1st job out the hop he worked for PRINCE. He helped launch Prince’s 1st artist aimed at digital music sorter and direct to fan tickets platform. 2ndly, Incited media or AEG with the head of the live streaming department and working relationship with youtube and deliver live stream for music clients. Bulldog DM is 1 of the world’s most prolific experienced companies that provide live stream services. Millennials prioritize experiences and moments with their friends. Giving artists the chance to showcase their talents for anyone who happens to be popping into streams. 40-60% of people that are watching the live stream have a much higher propensity to buy a ticket when that artist comes to their town physically. Think of it as a discovery tool, to aim to gain a larger digital fanbase by using these streams to grab the attention of new fans and increase your followers currently. Unique aspects of live stream performances are its ability to mobilize viewers and to address specific cause and social issues. Ability to click on a link to donate or read about an issue denying a stream opens up opportunities for viewers to meaningfully engage with an artist’s cause. Avril Lavigne for instance. She had held a limes disease awareness concert, where fans could pay for tickets to special Q&A sessions as well for her backstage sound check. Setting up a donation button linking viewers to information sites, events offering exclusive access to your set can bring considerable attention to your cause. and Fundraising tolls are just the same as the unique element of LS and Virtual Concerts are. CISA-Cybersecurity and Infrastructure Security Agency. and Metadata-is a unified life science platform for full lifecycle management in life sciences and in the age of precision medicine. AR means Augmented Reality and interaction design with statistical predicts that the worldwide user base of AR and VR-Virtual Reality will reach 443 million by 2025. XR has extended reality to any sort of technology that alters reality for the user by blurring the lines between real and digital worlds, where Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) all fit under the umbrella of XR. Managing Partner, Fabrice Sergent, talked about Bandsintown https://www.bandsintown.com a concert discovery that executes and experiments with new ways for artists and fans to connect including lifestreams, twitch channels, and video meet and greets. He touched on Twitch and how it began new ways to drive revenue for artists and saw 58 million users with 2 million events. Bandsintown is a tech comp that brings users a service and a driving force for and coming artists looking to make a living at music. “Our goal is to empower emerging artists.” Bandsintown was 1 of the earliest companies to embrace live streaming. Since March 26th, 2020, live streaming enabled 10,336 artists to host 28,000 live streams. Every day they offer access to about 2,000 live streams for the fans visiting the platform and 76% of streams are produced by artists of less than 10,000 followers. Bandsintown. Twitch is our own network channel and live streams over 250 artists in 45 days. It is a great discovery channel for fans and is a great stage for artists. Artists can see upwards of 100,000 views stronger than in a physical concert.
2 pm- 3 pm Al Spotlight MDIIO Music Intelligence In/Out Presented by Canadian Musician. MDIIO is the industry leader in streamlining workflows and systems through Al to increase revenues and reduce the cost for music management, pitching, collaborating, synching, and more. I learned thru the guest speakers, Justin Gray who is Chairman/Founder of Songistry/MDIIO, https://www.mdiio.com/, and Mike Raine Editor-in-Chief, Music Books Plus https://www.sheetmusicplus.com that is a management tool with data place and is the only unified platform in the world with AI. It helps artists network, protect, pitch, and break thru the industry walls to place music with companies, and it’s where music and science are in perfect harmony, Is an industry leader in streamlining workflows and systems and thru AI increases revenue and reduces cost for music management pitching and collaborating, synching and so much more. Ai equals Artificial Intelligence and should be no different from how VST works, (Virtual Studio Technology) is an audio plug-in software interface that integrates software synthesizers and effects units into digital audio workstations, and as it is just a plugin that is making music and the creative process easier. Michael Raine of Canadian Music Magazine https://www.canadianmusician.com and Juno nominated tech pro, Justine Grey-CEO of MDIIO spoke about how Ai is an Artificial Intelligence and Machine learning technology that is already impacting how users and interact with and is affected by the internet. It is a rapidly advancing technology made possible by the internet, learn, reason, plan, and perceives as it processes natural language. I also learned that Distro http://www.distrowatch.com is a various filtering option that uses Westlaw and Lexus style search syntax with cool learn search operations.
3 pm – 4 pm Online Concerts – Agreements, Publishing Royalties and Rights – Everything you Need to Know! Speakers Bryon Pascoe is an Entertainment Lawyer from Ottawa at http://edwardslaw.ca Edwards Creative Law, and Jeff Liebenson is the Principal of http://www.liebensonlaw.com Liebenson Law, and shared a discussion about the evolving legal considerations for musicians getting involved in commercial concerts, as it relates both to Canadian and U.S. laws and audiences and lawyers covered agreements, royalties too.
4 pm – 5 pm Music Distribution Q&A presented by CD Baby with guest speakers Kevin Breuner who is the VP of Marketing with CD Baby https://cdbaby.com, and Chris Robley is their Senior content Manager at CD Baby where they shared how you get your music on all the major platforms? Shared how I make the most of music releases? Showed us what’s the deal with YouTube content IDs? and how to monetize a TikTok presence? The world of music distribution can seem like a daunting prospect, you have questions – and we’ve got answers. Get started on monetizing your music effectively, building release strategies, and all things distribution in this in-depth presentation by CD Baby.
Friday, February 19th, 2021
10 am – 11 am Does TIK TOK Pay Musicians? Whenever a new social platform takes the world by storm, the immediate question for music creators is do we get paid and how do we collect? Entertainment Lawyer, Kurt Dahl http://www.lawyerdrummer.com is a board member of SASK MUSIC https://www.saskmusic.org and he walks us through the ins and outs of the collection confusion. Where is the money and how much is it and how do I get it? Learned about http://tagger.com/ and it is an all-in-one influencer marketing platform and social listening tool (that’s actually easy to use), “we use the secret sauce” so to speak regarding Tagger and learned about Product Request Demo Maximize your ROI with the most accurate Influencer Marketing SaaS platform. Tagger is a fun engaging is a SAS Analytics and influential marketing for music companies, as Warner uses it for artist discovery. Is #1 top global brand and agency’s real-time social data AND FILTERS BY SOCIAL PLATFORMS, its where you can find your perfect influencers for your campaign! and I learned what SAS means Statistical Analysis System and is a statistical software suite developed by SAS Institute for data management, advanced analytics, multivariate analysis, business intelligence, a criminal investigation, and predictive analytics. Learned about Artist HQ as it is s a social listening and artist-friendly market service that provides digital marketing services. You maximize your ROI through every stage of influencer marketing research ad analysis use your social listing capabilities to measure and benchmark social engagement, compare, research, competitors, to understand your audience and uncover content insight plans and discover plan campaign to discover perfect influencers and massive datable and $15 million-plus influencers which means 250K + brands + 11 billion-plus posts. Tagger is an all-in-one-stop shop for data analytics platform for music companies leading-edge social media analytics and is #1 in the marketing platform that is getting ahead with a social listing like Tagger as you look into your competition and understand your audience better. You can uncover content and success accuracy and track both sponsor’s organic and real-time data with module and payments plus maintain control of every step Also learned the CRM is a solution that lets you connect with influencers and you review content to activate the campaign.
11 am – 12 pm Clubhouse https://www.clubhousela.org is the next artist development platform inside the industry and an insider session presented by CD Baby. With nearly 2 million registered users on its invite-only platform, the clubhouse is one of the buzziest apps to emerge in the past year. As an audio-only platform, it’s ripe for a breakout music star to validate its stud as new discovery vehicle the way that Lil Nas X did for TikTok or Shawn Mendes did for Vine years prior. Singer-Songwriter Axel Mansoor is well on his way to being just that, alongside the guest speaker, Bryan Mooney who is a Director at A&R, DashGo Inc. https://dashgo.com 1st of its kind clubhouse tour in support of his new single kids can be so stupid aims to prove just how viable fanbase that emerging artist can build from using the app. Axel and manager Brian Mooney sharing their real-time insights on how to build and activate a following on the fast-growing app.
12 pm – 1 pm Utilizing Tagger: Promote your music on social media using a data-driven social listening tech and influencer marketing platform where Utilizing Tagger, an end to end Social listening and Influencer Technology Platform with 9 Billion Data points tracking Instagram, Facebook, Twitter, Tik Tok, and various social platforms to make decisions on how to promote your brand, music, merchandise, and performances in social media. I learned a lot from guest speaker David who is the U.K CEO and founder of Artist HQ https://www.hqartist.com alongside, Darryl Hurs.
1 pm – 2 pm Livestreaming on Twitch: How to Succeed with guest speakers Megan Lenius http://Megan Lenius who is an artist and Twitch streamer and Jeremy Burchard https://jeremyburchard.com who is also a musician and a live streamer on Twitch alongside host Karen Allen, https://www.linkedin.com/in/karenlallen who is an Author, Livestream Strategy Consultant in L.A., Twitch For Musicians shared if there was one silver lining from 2020 for artists, it was live streaming. Twitch, Facebook, YouTube, Zoom, and more have kept artists performing, fans watching, and money flowing. We discussed the strengths of each platform, what’s working regardless of platform, and how to grow the audience and make money live streaming. Two popularly used software platforms for Twitch http://en-ca.twitch.tv live streaming needs: OBS and Xsplit. OBS or Open Broadcaster Software is compatible with Windows, Linux and Mac whereas Xsplit is designed for Windows only. You will be glad to know that OBS is available for free with all incredible features; however, it works with a complicated setup. Special guests artist on Twitch, Megan Lenius, and Music Livestreamer, Jeremy Burchard. You can use Twitch to build other social platforms. It is easest to take clips from stream to Tik Tok. Take Tik Tok to Instagram, it is a place if you love music and people, where you can have fun and make some money. Twitch is a platform for live video streaming, offering nearly anything you’d want to watch, from cooking, music, Q&A sessions, and — the leading driver of traffic — video games. It originally started as a spinoff division of Justin.tv, with gaming as the main priority. Twitch became so popular, it led to an entire rebrand of Justin.tv, which changed its name to Twitch Interactive in 2014. Then, later that year, Twitch Interactive was acquired by Amazon. On average, Twitch gets more than 15 million daily active users, with over 3.8 million unique broadcasters in February 2020 alone. Twitch is available on many platforms. You can visit the official Twitch website to watch streams, or use the app, which is available on iOS, Android, Windows, Mac, PS4, Xbox One, and devices like Chromecast and Apple TV. If your device has access to the internet and supports apps, you can probably use it for Twitch. Creating an account is free, whether you’re a streamer or viewer. You need an account in order to leave comments on streams, as well as to subscribe or follow other content creators. Many gamers will tune in to a Twitch stream to see if a game is right for them. Sometimes reading or watching a review isn’t enough — it’s best to see the game in action. That’s where Twitch comes in. Typically, streamers will have two video captures going at once: One of the games itself and one of the streamer. This gives each stream its own personality. You aren’t just watching the game, but the streamer, as well. Keep in mind, streams aren’t exclusive to gaming. Many popular musicians have turned to Twitch to make money during the COVID-19 pandemic, due to the cancellation of all tours. Some streamers acquire early access to an upcoming game and will partner with its publisher in exchange for advertising. If you see your favorite streamer playing an upcoming game you might have been on the fence about, watching the stream could help you make more of an informed decision to purchase. After tuning in to see the content you’re interested in, you might end up connecting with the streamer. Maybe they’re funny or have similar tastes to yours. It’s this connection as to why streamers (and viewers) need to keep the business going. Streams will typically be accompanied by a live chat, in which its viewers can communicate with the streamer and other people watching. Many content creators are able to make a living on Twitch, through donations, subscriptions, and ads. You must become a Twitch Affiliate to make money through Twitch directly, which is earned by reaching a certain level of viewership, as well as other stats. There are different ways of generating revenue as a Twitch streamer, but if you want to do so through the platform itself, you’ll need to become an Affiliate. To become a Twitch Affiliate, you need to earn the following:
- You have to have more than 50 followers
- 500 total minutes in broadcast time within the last 30 days
- Seven unique broadcast days
- Average of at least three concurrent viewers
Once these qualifications have been met, Twitch invites you to become an Affiliate, which allows you to start making money through the platform. Affiliates can generate revenue in a few different ways: Ads, Bits, and subscriptions. For starters, as of 2019, those who have reached Affiliate status can share ad revenue with Twitch. Ads play throughout the stream, with the content creator having the ability to choose the frequency at which they appear. Another way to earn revenue as an Affiliate is with Bits. These are a form of virtual currency that allows viewers to cheer for the streamer. Thank you for your current ADD is one cent per Bit. Think of this as a tip that comes with a special animated Cheer message that appears in the chat. They can also earn money from the three subscription tiers: $4.99, $9.99, and $24.99 monthly, which is reportedly split 50/50 with Twitch. Subscribers make monthly payments to a streamer to show financial support while gaining access to special emotes, badges, exclusive chats, and ad-free streams. Twitch Partners are essentially a step up above Affiliates, with a few added perks. They receive the same benefits as Affiliates but also have access to a verified user badge, priority access to the support team, access to opportunities like meet and greets, broadcast delay of up to 15 minutes, up to 50 emote slots. You can also subscribe to Twitch Prime outside of Amazon Prime for just $11/month. Being a subscriber to Prime gives you access to exclusive content, whether you’re a Twitch creator or only an audience member. There isn’t a way to stream Twitch without ads, but there are still benefits to subscribing. Any user subscribed to Twitch Prime automatically gets unlimited access to free games like PUBG, Destiny 2, and Madden NFL 20, too. While Twitch’s primary premise is that it is a platform for observing video game players in action, Twitch has many other perks and features to offer users. In addition to watching video game streamers, you can also watch Twitch users stream cooking shows, provide commentary on sporting events, and discover new things while having an interactive audience. Half of the fun of Twitch is engaging with the content creator and audience members in the chat. Real-time messages make Twitch an active social platform and a great way to meet all sorts of different people who share your interests.
“I find workable digital solutions for the entertainment industry. I am a keen observer of trends – user, tech, content – and can parse it into actionable game plans. I am obsessed with live streaming, AR, VR, subscription services, social/content networks, and Radiohead. Keywords for your robots: business development, strategy, deal negotiation, digital music, digital media, digital entertainment, digital distribution, revenue stream development, emerging technology, contracts, intellectual property rights, financial modeling, VR, AR, live streaming, executive, startups, negotiation, P&L.” says, Karen Allan
Inspirational Woman: Hazel Savage | Co-Founder & CEO, Musiio With 15 years of experience in the industry, Hazel is a music-tech lifer, and guitarist. She started her music-tech journey as an early employee at Shazam and spent time understanding the pain points of the industry at Pandora, Universal and HMV before launching Musiio in 2018 which is an Ai Artificial Intelligence company for the Music Industry that helps automate your workflows, tag, search, and playlist large catalogs of music with ease using our ready-to-go solutions. Musiio | Artificial Intelligence for the Music Industry and these augmented assistants replace the judgment by a human being. AI is accelerating music and it analyzing data from different compositions when it creates musical pieces and the algorithm learns characteristics and patterns as you create music.
2 pm – 3 pm How A.I is Accelerating Music Monetization Present by Midem. From Immersive audio to virtual concerts, artificial intelligence is transforming how music gets made and how artists get paid. 5 leaders across the music tech spectrum share how A.I has helped optimize workflow automatization to help deliver personalize d music experience to consumers at scale and speed up the payment process to rightsholders. Learned a lot from guest speakers Ken Umezaki Chief Exec Officer of Verifi Media https://verifi.media, Matt Boerum CEO, and co-founder https://audiblereality.com Audible Reality, Hazel Savage CEO Cofounder Musiio, Chris McMurtry Head of https://www.exactuals.com/industries/music Music Product Exactuals, and David Hazan Head of North America Midem. I learned about ISWC, it is an International Standard Musical Work Code and is a unique, permanent, and internationally recognized reference number for the identification of musical works. Learned that IRSC is an international standard code for uniquely identifying sound recordings and music video recordings. The code was developed by the recording industry in conjunction with the ISO technical committee 46, subcommittee 9 (TC 46/SC 9), which codified the standard as ISO 3901 in 1986, and updated it in 2001. As well, I learned about DSP, which is a delayed sleep phase which is a disorder in which the circadian rhythm of sleep and waking falls into a delayed but stable relationship with external time cues of day and night.
David Hazan https://music.us/staff-members/david-hazan/ was this session’s host and is a strategist and marketing advisor for.Music (Dot Music) and he has spent 25 years in the entertainment experiential and media sectors. Head of North America for Midem and Founder of DLH Strategic Marketing who provides marketing and social media support to owner-managed businesses, consistently conceived and executed breakthrough strategic marketing campaigns for more than 29 tech festival event brand and entertainment clients including Xlrator Media Festicket, and Fest300, Ottawa Bluesfest, Musopia, euphoric.tv, CID Entertainment, and GigSalad, as well as the O’Cannabiz, GrowUp, and Canadian Music Week conferences. David’s deep music marketing experience includes senior positions held at leading digital distributor The Orchard; Universal Music Group; Warner Music Group, MTV Networks, Putumayo World Music; and Wind-Up Records where, as Executive VP of Sales and Marketing, he created and directed the marketing and release campaigns for multi-platinum Grammy winners Evanescence as well as for Creed, Seether, and Finger 11. He is a frequent speaker, interview, and moderator at leading industry events around the world including IEG, Midem, SF Music Tech, Mu:CON, and Canadian Music Week among others. David’s experience at leading event marketing and sponsorship agencies includes US Concepts/MKTG; Warner Music Group’s Warner Custom Music and EMCI Rockbill, including a tern at their London, UK offices developing global music marketing campaigns for clients such as Convers, Philips N.V., and Pepe Jeasnewar. David has booked festivals, arenas, casinos, theatres, performing arts centers, and club engagement or artist including Melissa Etheridge, Paul Shaffer, WuTang Clan, Lil Kim, Peter Murphy, Flock of Seagulls, Vanilla Ice, Sandra Bernhard, Lucha Libre USA (Mexican wrestling phenomenon and MTV 2 show), and the Jersy Boys Original Broadway Cast, and David lives in New York with his wife and two sons.
Matt Boerum is an innovator in the field of 3D audio for music production & virtual reality. He is co-founder and CEO of Audible Reality, an immersive audio technology company from Montreal, focused on improving music engagement through unique AI-driven 3D audio software. The app allows users to choose specific “vibes” for a customized listening experience. Matt is is an award-winning audio engineer, musician, educator, and Ph.D. candidate in Sound Recording, with plenty of background in 3D audio production for music and virtual reality. Matt and I spoke about Audible Reality and the potential for 3D, immersive audio in music listening and production. We discussed the concepts behind 3D audio and its difference from surround sound, as well as how listeners may become more active participants in the sound they playback. https://audiblereality.com/
Chris Mcmurty is an independent musician, composer, classical label president, and former Apple technologist, Founder & CEO Chris McMurtry spent extensive time dealing with complex metadata issues both personally and professionally. When he did not find a solution in the marketplace he decided to build it and Dart Music Inc. https://en.wikipedia.org/wiki/Dart_Music_(digital_music_aggregator was born – International Standard Musical Work Code (ISWC) is an 11-character alphanumeric code or international identification system cataloging individual compositions (usual songs), rather than recordings. An ISWC is an identifier usually assigned by a collection society, like ASCAP in North America, to a musical work. ISRC-International Standard Recording Code. This is an international identification system for sound recordings and music videos. Each ISRC is a unique and permanent identifier for a specific recording that can be permanently encoded into a product as its digital “fingerprint”.dsp – Digital Service Provider (DSP) is a term used to describe retail stores such as iTunes, as well as streaming providers, such as Spotify or Apple Music. We collect mechanical royalties and performance royalties on behalf of our clients from DSPs and pay those royalties to you directly. metadata – includes information like artist, genre, label, song titles, album name, and track numbers. Metadata began as basic info encoded directly into the files on a CD. Today it refers to any information that needs to accompany a music file on streaming services or digital stores. Streaming platforms rely on metadata.
3 pm – 4 pm How Twitch, TikTok, Instagram, and Others are adapting to the new Live ‘Stream Ecosystem A Conversation with host, Andrew Hampp and guest speaker, the 25-year iconic Queen of Music Clearance, Deborah Mannis Gardner https://dmgclearances.com She has been the go-to for getting the most complex music licenses cleared from obscure samples in hip hop hits to the coveted catalogs of artists including Led Zepplin, Beatles, Prince, and ACDC As the Tech industry raced to adapt to the new live stream landscape this past year, Mannis Gardner’s company DMG Clearances, is busier than ever. She is armed with a staff of 12 that Deborah has helped ensure artists and rightsholders are fairly compensated by Tik Tok, Twitch, and Instagram. Deborah Mannis Gardner, after working for Diamond Time and RCA Records in the early 1990s, Deborah started DMG Clearances, Inc. in 1996, based out of Delaware. Her sample clearance skills quickly became legendary, and she has cleared releases for artists including Frank Ocean, Jay-Z, Macklemore, DJ Khaled, Kendrick Lamar, John Legend, Black Eyed Peas, Drake, Lil Wayne, Lady Gaga, Eminem, Rihanna, The Notorious B.I.G., U2, Nicki Minaj, Mariah Carey, Yelawolf, and Beyoncé. She also handled Grands Rights clearance for Lin-Manuel Miranda’s Broadway sensation “Hamilton” and film music clearances for Martin Scorsese’s “The Aviator”; Curtis Hanson’s “8 Mile,” “In Her Shoes,” and “Lucky You”; The Coen Brothers’ “O Brother, Where Art Thou?”; Richard Linklater’s “School Of Rock”; and Josh Fox’s How to Let Go of the World and Love All the Things Climate Can’t Change. “The Defiant Ones,” for which she won the 2018 Best Music Supervision in a Docuseries or Reality Television award from the Guild of Music Supervisors, as well as the 2018 Grammy Award for Best Music Film. In February 2018, Deborah was announced as a partner and advisor to the Swedish digital music startup TrackLib. She has spoken at SXSW and CMJ, as well as at Temple University and Widener College. She was also named 2016 Entrepreneurial Woman of the Year by the New Castle County Chamber of Commerce (NCCCC) in Delaware. DMG is known for clearing difficult copyrights as well as intricate multi-song mash-ups. Whatever she is working on, Deborah’s first goal is to educate the client about the value of music rights, and she takes great pride in aiming for the fairest deal for all parties involved. She is an advisor to the new FOX music competition TV show “The Four: Battle for Stardom” and has also cleared songs for the network’s programs “Empire” and “Star.” Some of the many broadcast specials facilitated by DMG include concerts by Yolanda Adams, Rod Stewart, Tina Turner, Shakira, Beyoncé, and Rihanna as well as the HBO docuseries “G String Divas.” DMG has handled numerous projects for BET, including “Monica: Still Standing,” “Trey Songz: A Moment in Time,” and “The Michael Vick Project,” as well as their awards programs Sunday Best BET Awards, BET Hip Hop Awards, and BET Honors. DMG also works regularly with Rockstar Games, Inc., clearing music usage for video games such as Grand Theft Auto V, Grand Theft Auto: San Andreas, The Warriors, Midnight Club 3: Dub Edition, Red Dead Redemption, LA Noir, and Max Payne. In addition, she helped bring designer Marc Eckō into the world of video games by clearing the music for “Marc Eckō’s Getting Up: Contents Under Pressure” as well as 4mm Games’ “Def Jam Rapstar.” DMG has also acted as a consultant for other video game companies such as EA Entertainment and Activision. Deborah has also been responsible for a variety of high-profile music syncs in major ad campaigns in the U.S. and around the globe. She has cleared music from Frank Sinatra for Ciroc’s campaign featuring Sean “Diddy” Combs; Nicki Minaj for Kmart’s Super Bowl spot promoting her fashion collection; Eminem, Lady Gaga, will I Am, Robin Thicke, and the Far East Movement for a series of Beats by Dre commercials promoting the company’s headphones, with one, also premiering Eminem’s single “Berzerk”; and Common for a Lincoln Navigator commercial in which the rapper takes viewers on a tour of his Chicago hometown. She is a graduate of Emerson College, where she studied stand-up comedy (one of her professors was Denis Leary). DMG Clearances, Inc., is a dog-friendly office, with Deborah’s own Dakota and Peyton leading the pack. She loves to explore new places, both within the U.S. and internationally, meeting the locals and collecting art as she goes. Music clearance is a process of obtaining licenses for every piece of music that appears in your film or project is called “music clearance” and is usually handled by a law firm, clearance house, music supervisor, or the producer of your film. sample clearance, is a process of getting permission from the owners of the sampled music is referred to as sample clearance. When you sample music from a pop recording, you need two clearances: the first from the copyright owner of the song, usually a music publisher, and the second from the copyright owner of the master recordings, usually a record company. Andrew Hampp, did an awesome job as host, https://www.billboard.com/author/andrew-hampp/4 but he’s a natural for this. He is a brand partnerships specialist, content strategist, and journalist who founded consultancy 1803 LLC https://www.1803llc.com in 2018. He works with blue-chip clients at the intersection of music, marketing, and media to help them achieve their goals and amplify their storytelling.1803 LLC is fusing a decade of senior-level experience in journalism and editorial strategy with years of on-the-ground expertise in brand partnerships and music activations.
4 pm VR Spotlight regarding virtual reality technology by which computers aid in stimuli while creating the immersive illusion of being somewhere else and the topic on which middle ground is about as scarce as affordable housing in Silicon Valley. Simulated experience can be similar to or completely different from real-world entertainment and video games and education. VR works in Virtual Reality rather than locating as a real camera without a physical environment users eyes are located within the stimulating environment and turn your head graphics react, and it’s a convincing interactive world to the user. It has gone from a science fiction concept to a broad market of consumer devices in a short span of time. In 1935 Stanley Weinbaum released Pygmalion’s Spectacles – a science fiction story. The story’s main character wears a pair of goggles which transports him to a fictional world that stimulates his senses aptly and features holographic recordings. Some consider it to be the origin of the virtual reality (VR) concept as this story was a good prediction of the aims and achievements of the future. Morton Heilig’s next invention was the Telesphere Mask (patented in1960) and was the first example of a head-mounted display (HMD) and VR Helmets were created and since then, in 2017, 3.65 million have been sold. I learned from guest speakers that https://www.ursalive.com URSA Live is an experience of unscripted events with your favorite artists, in an intimate virtual setting. and that Brian Afande, the co-founder and managing director of Black Rhino, ttps://www.blackrhinovr.com VR in Nairobi, are all about his African XR adaptor, augmented reality extended virtual reality. Presented by Amplify Music https://amplifymusic.org and hosted by Gigi Johnson who is the Co-Founder @ Rethink Next, Amplify Music had a lot to share.
5 pm – 6 pm, The Gamification of Music Discovery with Steve Waxman. http://imstevewaxman.com Steve helped create The Creationists https://podcasts.apple.com/ca/podcast/the-creationists/id1495833829 which is a podcast about people who create and Steve is there to help high-profile clients build their narrative. Entertainment Career Guidance, Demi Best of A&R Hipster Bait, https://hipsterbait.com along with Michael Tension of Hipster Bait. which is a new app that gives hardcore music fans a fun and interactive way to discover new music and bands without the typical hype there usually fed by the gatekeepers of the music industry find out how you can become a part of this new exciting world and build up a loyal fanbase of early adopters around the world.
Last day, Saturday, February 20th, 2021
11 am – 12 pm Artist Profiles and Tools Presented by Work Hard Playlist Hard with guest speaker Mike Warner a California Author, Work Hard Playlist Hard, https://workhardplaylisthard.com a DIY playlist guide for artists and curators. Mike shared about most streaming platforms offered tools for artists to claim their presence and provide a “home” for their audience. Most streaming platforms offering tools for artists to claim their presence and provide a “home” for their audience. In this session, we walked through tools from a number of these platforms, covering how to request access, and the features available, and why they are so important. Platforms like Amazon Music, Anghami, Apple Music, Deezer, Pandora, Spotify, were covered and this session walked us through tools from a number of these platforms, covering how to request access, the features available, and why they are so important. I learned that DSP is a digital signal processor and is a specialized microprocessor chip, with its architecture optimized for the operational needs of digital signal processing. DSPs are fabricated on MOS integrated circuit chips. Streamlining Amazon Music 4 Artists can be found at http://artist.amazon.com which gives a voice request and they track by voice as they can tell you how many have turned into your music by their request. Twitch integration music game also links Twitch profile to amazing profile and merch can sell on this page as well, where Amazon can print and pay you directly. Spotify for artists can be found at http://artist.spotify.com and is a canvas for editorial submissions. Also learned about how 21 million people use Anghami which can be found at http://dash.anghami.com and that it’s linked to CD Baby as CD Baby distributes to Anghami as digital distribution partners.aspx Next, I learned about Apple for Artists http://artists.apple.com Further educated on Distro, a library of streaming video-on-demand, and that ONErpn is a digital music distribution service founded in 2010. It has expanded into one of the largest online music and video distributors, with Tune Core https://ca.tunecore.com, and learned that even when you ask your phone, TV, or Alexia to search for data, the result is always delivered via Shazam data. Then, learned about http://Backstage.deezer.com where it posts detailed status smaller than a tweet.
Pandora is available only in the U.S.A with 60 million monthly users and can be found at http://amp.pandora.com Studio Youtube was next, http://studio.youtube.com Is the official artist channel, merges and pulls info into your channel and your subscriber count will climb. Synchronizes across youtube and your youtube music giving access throughout a label or distributor giving you new youtube analytics for artists.
12 pm – 1 pm Foster your Fanbase with Found.ee Marketing Tools with guest speaker and Strategic jklPartner and Manager at CD Baby and Promotion Tools at Found.ee out of Portland Oregon. Rebecca Helgeson spoke about how it’s used by more than 25,000 artists, managers, and labels worldwide, Found.ee https://found.ee/ which provides a range of tools to build, target, and optimize promotional campaigns. “The technology, tools, and access Found.ee offers creators and their teams yet another example of how the music industry continues to evolve,” stated Justin Kalifowitz, of Downtown Music. Learned how Found.ee marketing tools could help you on your journey, with easy-to-use tools that allow you to reach new and current fans. Learned how fan data can help you better understand your audience, boost streams, and keep fans engaged! Rebecca Helgeson says it fosters your fan base with found.ee and connects you to your creators to the audience directly and your own data, who your fans are with no restrictions. Have empowered 1,000s of creators connecting them to their audience by 1. Data Collection tools, 2. Data management platform, where you can then share your audience, 3. Ad campaign Management and cross-promotion ad building tools.
1 pm – 2 pm Internet Radio – The Best Way to Get Your Music Heard! presented by Cashbox Radio http://cashboxradio.ca with guest speakers https://musichelp.se/peter_astedt Peter Astedt, is a Manager, LyricFind / Cashbox Radio / Future Echoes, https://futureechoes.se and he has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. The label is still running and is one of the oldest in Sweden. Peter was an early protagonist of the digital revolution in the music industry. He has started several companies inside different fields in music like PR, Publishing, distribution, Sync placement, managing festivals, artist development, and today he oversees several departments on MusicHelp which is the umbrella company of different companies in the industry as he consults for LyriFind and worked with 5 of the top 20 most-streamed songs in the world and he writes a popular music blog published by Cashbox Radio, Cashbox Magazine Canada and Record World USA- which is an international online Radio Station. Paul Saunders is a Host DJ at Cashbox Radio https://www.cashboxradio.ca/Host-DJ-of-The-Rock-n-Soul-Review and is a singer, songwriter, and host of Rock n Soul Review. https://www.cashboxradio.ca/Host-DJ-of-Country-Roots-Roll Don Graham is another DJ Host, who is a singer-songwriter is a staff writer A&M publishing branch Irving Almo signed artist at MCA Records in the U.S produced by award-winning Bill Hill Gary Buck, and Norbert Putnam and he hosts Country Roots and Roll at Cashbox Radio. Also, host https://www.cashboxradio.ca/Program-Director-Rock-Rhythm-Hits Sandy Graham is Program Director at Cashbox Radio in Toronto. She is 1 of the 1st female music directors, and 1st hired female in Canada by a major record label RCA. Her show on CBR is on weekends and Rock Rhythm Hits during the weekday 11 am-1 pm EST She owns Cashbox Magazine in Canada is the owner of Record World Magazine USA https://cashboxcanada.ca/news-music/legendary-record-world-magazine-joins-ranks-canadians-sandy-graham-lenny-stoute-and-don. Come meet a seasoned group of host DJs from Cashbox Radio who have had decades of experience in radio, live shows, performing, and songwriting. Covering all genres from new Indie, Soul, Country, Retro, and Rock, they discussed the best way to present yourself to internet radio and to be heard in a global market. http://recordworldmagazine.com http://entertainmentgroup.ca The best way to present yourself to internet radio and be heard around the globe was discussed at great length. A Musician pays a fee to radio and radio plays then pays Socan which then Socan pays the artist. Send in your music to CBR in wave or MP3 format, and the station uses Sound Exchange, and every time your song is played they pay you. They use SOCAN and Sound Exchange and it’s free to join. $50/album or $7/song and put in the referral code and will give you a referral code. Charts feed itself into Factor.
2 pm – 3 pm !earshot Distro – Submitting to Campus/Community Radio In Canada with guest speaker Barry Rooke Executive Director, National Campus and Community Radio Association and in this session, https://ncra.ca NCRA\ANREC (The National Campus and Community Radio Association) Executive Director Barry Rooke introduced earshot Distro platform and showed us how to use it to service campus and community radio stations across the country (over 75). He also outlined some of the best practices and tips to engage with stations and get the best out of the experience. I learned bout http://www.distrokid.com DistroKid Platform and how to use it to service campus radio stations across the country it outlined the best practices and tops to engage with status for the best experience. Distrokid has made several other developments including partnering with Spotify to support cross-platform uploads for Spotify artists.
https://www.cmrra.ca CMRRA is a Canadian Musical Reproduction Rights Agency Ltd is a music licensing collective representing music rightsholders who range in size from large multinational music publ ishers to individual songwriters.
3 pm – 4 pm Artist Entrepreneurship with Riff – Learn & Action your Data where we’ll help you focus on your key metrics for Audience Growth, then give you proven actions to build those metrics. At http://useriff.com we act as your digital personal assistant, providing relevant guidance & proven roadmaps to success. Also in an effort to provide industry knowledge to everyone: all our tutorials are free; so go learn how to plan your long-term marketing strategy or learn how to get sync opportunities. The host’s Demi Oyebanji who is a content and growth lead, and is also a singer, songwriter, and music producer, who is a multimedia expert and founder of Emperor Records. We learned how to action your data (Direct actions are the things we can do immediately with insights or data), and is a platform to support artists. Riff allows for an easier, cheaper, faster way to build your career using data we learned and recommends action-driving similar music to success and they optimized artists’ income optimal steps and roadmap to reaching your goals. Riff, https://useriff.com/ As well, Harrison Lee, the CEO and founder of RIFF Inc. who has worked for Juno and Grammy artists, managers, labels to bring you Riff which allows an inside view at the industry that builds from the group up and is also an online customer of growth and partnership with Software as a Service (SASA)
Screen X Screen’s 1st Annual and the virtual event was stimulating. I had literally noooooooooo clue as to all the VR, XR, AR, AI platforms, and APPs, it was totally mind-numbing, so much to learn. Darryl Hurs had this to say bout SXS 2021, “SxS focuses on the digital market for music – namely live-streaming, gaming, AI, VR, marketing, and online tools. The pandemic has forced us to advance online and now is the time for everyone to know as much as possible about how things work and where there’s money to be made. Indie Week is more about all aspects of the music industry and international markets”.
Further sharing, Darryl stated, “Well, the world has changed, and we have to change with it. A number of people are waiting for things to get ‘back to normal’ – there’s a good chance it won’t be back to normal and things will be different. For now, we are full steam ahead online. We are hosting 3-4 online conferences this year, we have the weekly sessions every Tuesday, we also are working on mentorships programs as well as a few more surprises that we can’t mention yet. It’s an exciting time and new opportunities are presenting themselves. Stay tuned to indieweek.com! and Indie Week will indeed be back in November but as far as live music goes the jury is still out. There will be online showcasing that may be pre-recorded. We will have another online conference in April called Indie101 that will focus on the business, from writing a song to production, publishing and distribution, marketing etc. Basically the A-Z of creating and releasing music.”